Copywriting Briefing Form - The Savvy Studio

Name*
Business Name
Contact Phone Number*
Email Address*
Piece*
Describe, in plain English, what your company does.
How do you help your clients?
What benefits do you offer them?
How are their lives / businesses enriched by your product / service?
What is the main objective you hope to achieve with the copy?
Who is the main audience -- who will be reading the copy?
Is there a secondary audience who should also be targeted in addition to the main demographic mentioned?
What is the primary conversion objective of the copy?
A conversion goal is anything you want your website to achieve. | It could be an enquiry about your product by phone or email… | A sign up to your site or subscription to your newsletter | A click-through to another site | More comments on your blog
What sort of copy do you like? Do you have a preference for tone of voice?
If your business was a person, who would they be?
For example, Steve Jobs, Barack Obama, Don Draper, Beyonce, Gwyneth Paltrow, A 37 year old man in a suit, a 27 year old hipster, a teenage girl with pigtails, a Mercedes Benz driver, Al Pacino in Scarface?! Get creative!
What do you like about your current copy? What don’t you want me to change?
What don't you like about your current copy?
Additional information – now I’ve got you thinking, is there anything else you think I need to know?