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Email Marketing Briefing Form
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Email Marketing Briefing Form
Email Marketing Briefing Form
sadmin
2018-01-03T23:35:48+00:00
Name
*
Business Name
*
Contact Phone Number
*
Email Address
*
Piece
*
Newsletter
Email Sales Funnel
Automation
Describe, in plain English, what your company does.
How do you help your clients? What benefits do you offer them? How are their lives / businesses enriched by your product / service?
What is the main objective you hope to achieve with the email marketing piece?
(ie: open rate / click through rate of x, sales of x)
Who is the main audience -- who will be reading the email marketing piece?
What are the pain points of your audience and how does your product or service solve that?
What is your main call to action of your piece?
Are there any supplementary marketing activities that will support this email marketing campaign such as online advertising, social media marketing, telesales and so on?
Please note down any design and branding specifications
E.g font type(s), colours, graphics, placement etc. (If possible, please send your branding guidelines through to hello@thesavvystudio.com.au)
How frequently would you like to send your piece?
Weekly
Fortnightly
Monthly
Please list any due dates for drafts and finals.
Additional information – now I’ve got you thinking, is there anything else you think I need to know?